So, what does employer brand mean and why is it important?
In 2022 75% of job seekers stated that they considered an employer’s brand before applying for a job! That’s quite a large number and a HUGE pool of potential talent.
How’s your employer brand?! Do you dedicate time to strategising and positioning yourself right?
What is employer brand?
Employer brand refers to the reputation and perception that a company has among current and potential employees. It represents the image, values, culture, and overall experience that individuals associate with the organisation as an employer.
Here’s why employer brand is important…
- It differentiates you from your competition. In a competitive job market, a strong employer brand helps your organisation stand out from the competition. It differentiates your company as an employer of choice, making it more appealing to potential candidates. When candidates have multiple options, a compelling employer brand can be a decisive factor in their decision-making process.
- It makes you a talent magnet! A positive employer brand acts as a magnet, attracting top talent to your organisation. Candidates actively seek out companies that are known for their positive work culture, employee benefits, growth opportunities, and overall employee experience. An attractive employer brand increases the chances of talented individuals proactively applying to your organisation.
- Referral Network: Employees who are proud of their employer and have a positive experience at work are more likely to refer their connections to job openings. A strong employer brand encourages employees to become brand ambassadors, spreading the word about the organisation’s positive attributes. Employee referrals are often a valuable source of high-quality candidates.
- Social media and online presence: In the digital age, candidates often research companies online before considering a job opportunity. An employer brand that is well-represented across various online platforms, such as company websites, social media channels, and review websites, can significantly impact a candidate’s perception. Positive reviews, engaging content, and a strong online presence can attract talented individuals who come across your organisation during their job search.
- Long-term talent acquisition: Building a strong brand is an investment in long-term talent acquisition. When your organisation consistently maintains a positive reputation as an employer, it becomes easier to attract talent over time. A solid employer brand creates a positive perception that can continue to attract top talent, even when specific job openings are not actively advertised.
- Retains employees: A compelling brand not only helps attract candidates but also retains existing employees. When employees are proud to be associated with your organisation, they are more likely to stay engaged, committed, and loyal. This reduces turnover rates and saves recruitment and training costs.
- Boosts employee morale and engagement: When employees feel proud of their employer and the work they do, it boosts their morale and engagement levels. A strong brand fosters a sense of belonging and motivates employees to perform at their best. This leads to higher productivity, creativity, and innovation within the organisation.
- Improves customer perception: A strong brand can positively impact how customers perceive your company. When employees are happy and engaged, it reflects in their interactions with customers, leading to better customer service and satisfaction. Customers often prefer to do business with companies that have a positive reputation as employers.
- Reduces recruitment costs: Investing in building a strong employer brand can lead to long-term cost savings in recruitment. When you have a positive reputation as an employer, you tend to attract more qualified candidates organically, reducing the need for expensive recruitment efforts. Additionally, lower turnover rates translate into reduced recruitment and training expenses.
Overall, an effective employer brand is essential for attracting talent because it helps your organisation stand out, aligns with candidate preferences, encourages employee referrals, leverages digital platforms and provides a competitive advantage! The best bit?! Other than time spent on strategy and implementation promoting your brand can come at zero cost!
Do you want to know how to create a positive first impression, generate interest in your organisation and increase the likelihood of attracting top talent to your team or business? Get in touch or reach out directly to Strategy Manager, Kayleigh via [email protected]
Careers, CVs & your personal brand are things we all think about on a regular basis. Our personal brand (LinkedIn), in particular, is something we should always be working on so when the time to find a new role, update our CV and prepare for an interview presents itself the base work has already been done!
The Kameo Recruitment team frequently support Cambridge Network with their virtual careers days and workshops and in February 2023 we completed our first of the year! As a Cambridge-based recruitment agency, we know there are a plethora of other agencies Cambridge Network could reach out to, it’s not a position we take for granted and we’re always so grateful to a) return to their careers events and b) share our knowledge and expertise with attendees on the day.
When it comes to your CV and personal brand it’s hard to know where to turn for the right advice, that’s where a trusty recruitment partner aka Kameo Recruitment comes in! Below you’ll find a small amount of the information we shared with those who attended the careers fair in February.
Here at Kameo, we read CVs on a daily basis; and whilst we’re rarely surprised by what we read these days we’re passionate about quality CVs and want to ensure every candidate who comes through our doors is proud of the CV they send out to potential employers if you’re looking to update or rewrite your CV altogether get in touch and/or read our CV tips here .
Did you know that 91% of all employers are currently using social media as part of their hiring process (March 2022)?! Honestly? we were surprised too!
Does your LinkedIn profile showcase the best professional you?
Follow these top tips:
⭐ Your LinkedIn profile is an extension or a digital version of your CV ensure it reads as such!
⭐ Write a solid summary the “about” section of your LinkedIn allows you to share your story/journey – people buy from people and we all relish in a bit of human-ness
⭐ Be present and have a voice – write content, share content, like & get involved in this incredible professional network!
There’s plenty more where that came from, get in touch or check out our jobs page, apply for a role and we’ll help your career, CV & personal brand, view our jobs page here.
Do you know how to provide a successful work experience placement?
In June 2022 we provided a Cambridgeshire secondary school student with an opportunity to learn first-hand what the world of work looks like; although her time with us was brief we hope the impact we made on her is lifelong! As a result of a short time spent with us, we boosted her confidence and at 15 she has already taken those first timid steps into the world of work; as she transitions from school to her first job, she can tick off a few things, including what to expect on your first day in a new job, how to behave and commercial awareness.
Did you know young people who have completed work experience tend to mature whilst they do so? Work experience provides the opportunity to put their social and employability skills into practice; and are better prepared to make informed choices about their future careers.
It’s no secret that work experience is hugely beneficial to the student as they get a grasp on career insights, an introduction to the workplace and all things this encompasses!
Our student stated:
“I believe that work experience is a good idea at this stage in my life because it teaches me how a business runs so I am not only prepared for when I’m older but that I can also gain an idea of what I want or do not want to be. I also believe it is good because we are expected to make so many decisions at a young age about our future in school, e.g., what courses we take, and if we do work experience and get a feel for a job it could entice us to certain subjects that would be more relevant to our ideal job”.
However, as the employer, you might be thinking: taking on a work experience student will cost the business money, it will mean allocating time we don’t have right now and how do we benefit as a business?
Well, let us enlighten you…
- Access to new talent and/or ideas – you have a week (or two) to gain significant intel on what the next generation of workers considers valuable. Students are full of enthusiasm; ask them for their ideas – you never know where it might take you!
- They were born and raised in the age of technology; they are naturally adept when it comes to technology and will likely have an abundance of skills that are advantageous to your business, especially if you’re a business with a smaller workforce.
- The impact on company culture: working with work experience students can help foster a culture of mentorship and learning within the organisation, this can improve employee morale and engagement.
By the end of a week with us our student could independently navigate herself around our social media scheduling tool, CRM, and website back-end.
- A work experience student can help you shake up “the way you’ve always done it”; new ways of working are what the labour market is crying out for, listen up and work on becoming a thought-leader in your industry.
- Do you already offer apprenticeships? Or take part in a school leaver programme? If you’re already passionate about nurturing the next generation of talent, what do you have to lose by beginning your search a year or so earlier than planned? By offering work experience you have a genuine opportunity to source your next apprentice.
- Offering work experience is great branding for the company. If you can provide a genuine and well thought through work experience week that is truly beneficial to the student, they are more likely to recommend people to your business.
- Offering work experience helps raise your company profile and brand. If you are currently looking for staff, or simply want to highlight that you’re invested in people, offering a school student a work experience placement will certainly hammer that point home.
Our Top Tips for a successful work experience placement!
⭐ Organise and prepare a well-rounded induction for them and begin preparing this weeks, if not months, in advance! A) you want them to maximise their experience B) the world is a small place and word-of-mouth marketing is powerful; the experience they have with you will be shared, so make sure they’re sharing good things!
“On my first day, I thought I had so much to do which kept me busy. I did not have a moment where I was bored or where I ran out of things to do. They have lovely employees which made me felt welcome.”
⭐ Make sure they’re aware of all relevant health & safety policies and procedures!
“Before carrying out work experience at Kameo I had no idea how many health & safety procedures office staff needed to follow/be aware of.”
⭐ Involve your team; they know their roles best and are in the best position to tell you what aspects of their role best suit the pending work experience student. Within this, if you’re a small business let the work experience student get a feel for how the business functions and how each department operates; this ensures a well-rounded experience.
⭐ Think outside the box. Are there opportunities/experiences you can provide during their week or two with you that may surprise them e.g., our work experience student was offered the chance to attend an event hosted by Kameo, attend a meeting with a key client and explore the city with our Director, Sharon. Remember, they are doing this to gain experience so give them an experience!!
“I believe variation is the key because it allows people to get a real idea of what different opportunities there are in an office-based job. Many people think that an office job is just sitting at a desk all day replying to emails, but Kameo taught me that it is so much more to do.”
⭐ Not a tip but an important thing to note, saying yes to a work experience student is a seamless process; the school did the hard work. We had to have a short meeting earlier on in the year and sign some paperwork! The schools are also aware of how important this week can be in shaping the student’s future and thoroughly prepare them beforehand; each student was also given a worksheet to work through during their placement period.
Our student reported that her week at Kameo was a pleasant change; having recently completed two weeks of mock GCSEs it felt great to have some time away from school and ascertain a picture of the working world!
We hope offering work experience becomes embedded in the Kameo footprint and we recommend anyone who has the means to do so to offer a student the opportunity to kickstart their career!
On Tuesday 21st February Kameo Recruitment attended Form the Futures annual conference, it was their first in-person conference since 2019, and what an afternoon it was! Our volunteer work with Form the Future underpins our ethos and helps us live by our mission: to build genuine, long-lasting relationships to help people reach their potential.
The turnout on the day was excellent, the takeaways were plentiful and it was very insightful to hear first-hand from the students currently benefitting from Form the Future and the hard work of their volunteers.
⭐ the future generation is fantastic
⭐ the vision for Form the Future is HUGE
⭐ the world of work will change due to artificial intelligence, we need to be prepared and simultaneously prepare the future world of work for this
⭐ we are only as good as our network & it’s through working together that we make a difference
Sharon & Kayleigh were asked to present on “How to Successfully Embed a Volunteering Programme”, it was as a popular workshop, with a high number of attendees, and we’re hopeful several businesses now feel better able to embed a volunteer programme in their business.
Post-event both Sharon & Kayleigh were able to network with like-minded professionals who wholeheartedly believe in the mission and future vision for Form the Future.
➡️To find out further information about Kameo Recruitment’s volunteer work click here.
➡️To find out more about Form the Future, or become a volunteer today click here.
What cost of living crisis?
I know, easier to hide under your pillow than face the reality of the current economic climate!
Are you, like so many of us, finding it hard to ignore the chatter around the “cost of living crisis”, no judgement if you’re sick of hearing it; it’s a fair reaction. However, what if a few people could help you feel better about this crisis? And maybe, just maybe, help you live in a world that looks a little more hopeful! The reality is the economic downturn isn’t going anywhere just yet so let’s accept it, embrace it even, and surround ourselves with people who can help us.
You’re probably thinking who are Kameo Recruitment of all people to educate me on this topic?! And whilst you wouldn’t be wrong, we do make the perfect hosts and so we have invited a panel of speakers who do offer expertise on the topic to take centre stage. On February 8th you’ll hear from:
Jeremy Reeve: advisor, mentor & coach for the Federation of Small Businesses
Soreya Senior & Rachel Ashwood: Taylor Vinters Employees who provide global legal and advisory services across the globe.
Lydia Rollings: an experienced accountant and Director of Rollings Accounts, who has witnessed first-hand the impact this crisis has had on businesses.
Ben Groom & Chris Murphy: employers of Mercer UK, Mercer provide financial education services to companies and individuals across the UK.
Before, you say no thanks, not me I challenge you to give it a go and join a FREE webinar: “How to survive and thrive in the current economic climate”.
You can sign up here.
We’ve all seen it “salary on offer: competitive” – does anyone else think, yawn?! What does this even mean?
Now, offering a competitive salary is possible assuming the hiring manager or talent acquisition team have done their research! When you advertise that you are offering a competitive salary what you’re essentially saying is: “we’ve looked at our sector/ industry, and your job title, and based on our findings the salary we are offering, inclusive of additional benefits, is equal to, or greater than, the average salary for the same or a similar role in the area”. If you do all the above each time you advertise a role, then chances are you really are offering a competitive salary, great stuff! However, the term “competitive Salary” has lost its competitive edge, and here is why…
It is everywhere.
Competitive in relation to what? Other salaries within the same company? The region? The industry you work in? A plethora of questions come to mind when we read “competitive salary”, and in a recent LinkedIn poll we found that:
🌟 38% of 64 people question why there isn’t a salary bracket
🌟 33% of question the transparency
🌟 22% won’t take the time to apply
🌟 8% are still happy to apply
Matt Freestone, the founder of Unmatched (Suffolk-based marketing agency), made a noteworthy comment on this pressing topic:
“Candidates deserve to know the bracket at least to decide if it’s worth their time applying. Companies not offering the bracket or salary either have a pay transparency issue internally or are not actually paying a competitive salary.
I wouldn’t apply to any role where compensation isn’t shown in the job ad”
This comment perfectly attributes to the general consensus: show us the money!
Finding talented employees is a recurring challenge in the labour market, our advice; make your search more fruitful, ergo more successful by advertising the salary, or salary band.
Replacing competitive salary
Are the cogs turning? Are you currently thinking how do I replace “competitive salary” altogether to capture the skillset we require?
Well, here are our top tips:
⭐State the salary, or a salary bracket, above all else you’ll stand out from your competitors as a business who promote salary equality!
⭐Use the phrase “negotiable” but BE willing to negotiate. Negotiations are a two-way street; you can’t set all the terms. But you can be aware of your non-negotiables before you engage with any potential new hires, if you know skills are an absolute must you’ll identify the pool of candidates who are worth negotiating with.
⭐Does the salary depend on experience? If so, let the applicants know! But give them more than this, what experience are you looking for? Again, think about those non-negotiables. To add: tell them what experience you’re looking for sooner rather than later; you don’t want to miss your ideal candidate because you’ve written your ideal experience as your closing statement.
Eeek, we know our salaries aren’t competitive… what can we do instead?!
Firstly, don’t pretend it is, instead could you….
⭐ Create a working environment people want to be part of e.g., do you reward the small things? have you implemented hybrid or flexible working? Is it time to revamp your incentives? How do you acknowledge your unsung heroes? E.g., your support staff: administration, HR, marketing teams etc.
⭐Improve your employee well-being, this does not need to cost the earth, but this topic is a blog in itself; so, get in touch if you want further tips on this topic!
⭐ Assign a budget to professional development. Did you know Kameo are partnered with the Centre of Excellence? Our unique discount code can give you up to 70% off a range of courses, find out more here.
⭐ Create a brand so good, people can’t say no! Social media is a great medium for doing this. If people have enough to live on salary isn’t always the main driver! Honestly, people love working for a great employer, and this does, occasionally, supersede the financials.
⭐Can you offer a profit share? A profit share will offer you a competitive advantage and can save you money too! When you offer a profit share employees are likely to work harder, smarter, and be more loyal.
⭐Do you accept that the people within your business are human, and life happens? Do you let them take the morning off to see their son in the nativity, do you care if they book a dentist appointment on a Wednesday afternoon? Tell people this, it’s what they want to hear.
Candidates, we can help you combat this too
Candidates, our message to you is think greater than the salary and before you apply, or in the interview:
- Discuss the salary, ascertain if it’s competitive to you
- Look at the whole opportunity, not just the salary
- Benchmark yourself against the opportunity, know your own worth! E.g., do you have desired qualifications? What is your previous experience/job title? How many years have you spent in the industry?
- What vibe are you getting from your peers and leadership team? Can you see yourself working there?
- How happy are you knowing you could be part of the business you’re interviewing for? Salary is great but happiness is more.
When the salary is a sticking point for you, we advise:
- You speak to your recruitment consultant about the national / regional average and use it during your interview. Please note, smaller companies irrespective of region are likely (although not always) to pay less than your large corporate who are looking for the same person.
- Know when to walk away – if your research and expertise demonstrates you are worthy of more, then it is important that you understand you can walk away and source a more lucrative opportunity elsewhere.
So, if all of the above is true why does “competitive salary” appear so often? Often it comes from not knowing that there are alternatives, it could be a “well this is the way we’ve always hired” culture, and sometimes it’s genuinely the truth. If you can, take “competitive salary” with a pinch of salt, be a bigger picture thinker and use some of the tools we’ve outlined above ⬆️
It’s also worth bearing in mind…
✔️Salary is often confidential
✔️It’s a way of companies filtering out those who are only in it for the money
✔️It gives you room to negotiate!
In a nutshell, if you’re a candidate or a client our message is this: if it feels right go for it, offer the job, apply for the job, say yes to the job, enjoy the journey; after all, “you miss 100% of the shots you don’t take” – Wayne Gretzky.
East Anglian Salary Survey
Thank you, REED.co.uk, for showing up year after year with your salary survey! It helps us put “competitive” into perspective; clients if you’re offering equal to or below the salaries included in the segment below you cannot state that your salary on offer is competitive.
|SEO/ PPC Executive||£27,200|
|Business Development Manager||£42,300|
|Administrator||£25,400 (slight variation for sales & project administrators; £21,400 = sales and £20,400 = project)|
|HR Business Partner||£46,100|
|Health & Safety Manager||£43,200|
|Field Service Engineer||£32,300|
|Web Apps Developer||£38,700|
|Full Stack Developer||£48,100|
|Automation Test Analyst||£47,600|
|Software Development Manager||£64,600|
You’ve been eating ‘picky-tea’s’ everyday since Christmas, knowing what day of the week it is feels like a distant memory and the idea of putting anything other than loungewear on is hellish.
That’s right, it’s the Christmas break.
If you have been lucky enough to have a break over Christmas, getting back into the swing can be daunting. Functioning like a normal person can pose a slight challenge after a festive week or so at home.
Here are a few of my favourite ways to get back in the saddle after the Christmas break:
PACK YOUR BAG & GET ORGANISED
Chances are, you threw your bag in a corner the afternoon you finished work and cracked open a bottle of red. (Ok, maybe that isn’t exactly what everyone does, but I know it’s along those lines)
Now is a good time to go through that work bag, get rid of anything that you no longer need and repack everything neatly.
If you work remotely, consider your desk space, did this turn into a Christmas wrapping station? Is your desk covered in your children’s toys? Have a declutter and set your space up!
GETTING BACK INTO ROUTINE
Late nights and later mornings mean that our bodies aren’t in our usual working time zone (if you have still woken up at 5am to work out… I seriously take my hat off to you)
Start going to bed slightly earlier a few days before your return to work is a good way to lay the foundations for a successful first few days back… Or… Just make sure the coffee machine is definitely working 🍵
One of my new year resolutions… Master the art of prioritising.
When you come back, make a condensed list of just 3 or 4 things you MUST do (Steven Bartlett told me this is the key to productivity, well not personally, on his podcast, but if he wants a conversation my DM’s are open😉)
BOOK A MEETING WITH YOUR INBOX
Before you leave, or when you return, block out a chunk of time to tackle your inbox. Mark yourself as offline / in a meeting and get to work deleting, filing, responding etc… thank me later😊
BE KIND TO YOURSELF
Come Friday you’ll be saying Christmas was like… 6 years ago? Just know the first week back may not be the most productive week of your life but you returned, you’re getting through and showing up!
Make a list of all of the things you want to achieve in 2023, professionally, personally and every other big dream in between. This will help you feel motivated and back on track, you can look back at this list next year and realise you can do anything you put your mind to 🌍
Here’s to 2023 🥂
2022 was supposedly the year of the great resignation; I’m not sure we felt that too heavily in Cambridge and from our perspective it was one of the most challenging years yet candidate-wise with a significant drop in active candidates versus 2021, however, our recent research suggests that 2023 could see a candidate boom as over 50% of those surveyed over a two-week period are very likely to source something new in the new year. Does this statistic surprise you? How confident are you that your existing employees will stay put next year? Are you reading this thinking I’m in that 50% of people looking for something new? I guess in a world where so much is uncertain the one thing we can all control, to some degree, is our career and our workplace happiness!
If you’d like to chat with us about your 2023 growth plans? Or you’re a candidate on the new year, new career drive, please get in touch on 01223 607670 / [email protected]
Name 5 countries in Europe, do a Michael Jackson impression, drink a glass of prosecco…. These are all things that you can do in 7 seconds. This is also how long it takes to make a first impression.
How many of these are you thinking about trying…
Making a good first impression is key to setting off on the right foot, hopefully leading you to strong and positive relationships down the road. Your first impression is determined by 55% body language, 38% tone of voice and just 7% from our actual words (apologies to the wafflers🧇) So spend that 7 seconds wisely!
Making a Good impression at a Job Interview
Dress to impress
I’m not saying you need to borrow Marilyn Monroe’s dress like Kim Kardashian did, but to make a good first impression, dress for the occasion! Pick something professional, comfortable, and most importantly, something you feel confident in. (I say this is an excuse to order a new outfit 😉)
Failing to prepare is preparing to fail. Hit the books and read up on the company you are interviewing for, (pssst you can find interview tips on our website😉) This will enable you to have knowledge ready to ace the questions, as well as giving you confidence, knowing you are fully prepared.
Our facial expressions, posture and hand gestures speak when we don’t say anything. Body language is said to account for 55% of that first impression – avoid slouching, crossing your arms or making excessive movements. Make it positive by standing tall, maintaining eye contact (not in a weird way) and putting on your best smile!
There is no amount of designer gear or perfect posture that outweighs the power of being yourself. Be authentic, be enthusiastic, show yourself in the best light – You’ve got this!
Sharon ended her week at the Clear Path UK Conference where she shared an overview of her presentation: raising awareness and educating businesses on how to support in the workplace; her presentation came alongside many other inspiring speakers each of them there with one common goal: to make a difference.
Sharon was interviewed by Global Radio, she discussed Sharon’s Policy ( a free template domestic abuse policy) and why she thinks businesses should have a policy in place.
It was a brilliant way to wrap up the week and Sharon has come in this morning beaming with pride, and we totally understand why, well done, Sharon!