How Do You Measure Success?

“Success is not a function of the size of your title but the richness of your contribution” – Robin Sharma

Before COVID-19, would you have said you measure success via annual turnover, profit in the bank, team size?

Has that changed over the past eight weeks?

The status quo has made us resistant to progress. We are led to believe that making huge amounts of money in the first one/five/ten years of business is the truth to how successful a business is. But is working yourself into the ground to get there successful? Is letting staff go because they do not conform to the norm of your industry morally OK? Is a refusal to adapt your strategy “because we have always done it this way” a bit short-sighted? In truth, you can measure business success through financial gain, but it is only one of many ways your business can, and should, be successful and if the current climate does not teach us that, then nothing will.

Kameo believe they have always measured success in many other ways, before money in the bank. We are a small business in a huge industry – an industry massively struggling right now.  But our fight goes on because, to us, money has only ever made up part of what defines us as a business. The following paragraphs are likely more relatable if you manage, or work for, a small to medium sized business.  It’s our bag – it’s what we know best, and therefore it seems sensible to address those businesses for this subject matter.

As a small business we are more mindful of budget than ever before! We are not blind to the situation around us and we are in touch with the professionals who help us manage our spend.  But, through it all, we will continue to promote our brand and so should you. There are several ways of promoting your brand for free but also, with a bit of research and strategic planning, you can learn to stretch a marketing budget of £0 too.

Socially we are putting 90% of our effort into maximising LinkedIn.  We analysed our resource level and recognised that trying to make the most of all our social platforms was mind-blowing. We redeveloped and simplified our social strategy specifically for COVID-19 and have worked tirelessly to keep our brand alive through this platform. Do you have a small team, or only one person looking after your social media? Would you consider putting maximum effort into one strategy instead of scattering ideas across many? For us, it has worked very well and opened our eyes to ways we have adopted – not just now but permanently, because we believe they will be impactful, a good use of our time and, ultimately, help our business flourish.

Your team – not the number of people you have working for you, but the role they plan and how happy you make their working environment, should also be considered a way of measuring success. Have you checked in with your colleagues recently? How happy are they? If you manage a team, or a business, and you are still paying your staff to do a job, check in with them every day without fail. In 2020, we are more aware than ever before of our mental well-being, and people want to work for an employer who cares and an employer they can approach when they are in a sticky situation. We are not saying become their best friend, but you employed them, or at least played a part in their employment, so the least they deserve during this uncertainty is a small amount of your time. We are all under extraordinary pressure right now.  The demands have changed to the role we play on a professional and personal level and, whilst much is unknown, your team will look to you for guidance and excellent leadership throughout this pandemic. In short, show compassion and, post COVID-19, you will have an excellent team, proud to work for an individual or a business, who handled a crisis so well.

You could investigate the environment you and your team are working in.  Right now many of us are working from home, and that is unlikely to change until July. But eight weeks in, are you, as a business owner or manager, proud of the environment you have created for your employees? Have you acknowledged that we are working in less than perfect working conditions? Have you supported the team player who struggles to work alone? Have you managed your expectations of the parent with two or three young children at home? Is there more you could be doing to better the working environment and, in return, the success of your business? Moving forward, what have you learnt about home working and flexible hours that could become a permanent fixture? What a privilege it is to work from home, be present with our children and earn an income too – a far cry from what our parents would have had during their career – and, if you see one or more of these things working for you and your business, work it into your business model moving forward.  In the words of Shawn Achor “happiness inspires productivity”.

Have you ever read Moneyball: The Art of Winning an Unfair Game? It is a brilliant book written by Martin Lewis and, even though the world has changed since it was first published, the message is the same: Re-examine how things have always been done and try to figure out if it’s possible to do it better.

There is no denying we are living in economically testing times and, if you are a small business still measuring your success based on money in the bank, our advice is be mindful of it but don’t beat yourself up if the profits are dwindling and the money coming in looks scarce.  Take a step back and plan to begin measuring your success in other ways – we promise they are there.

To close, a quote from Sharon on how she measures success: “My measure of success, right from the start, is what impact are we having on other people? I set up Kameo with a different view.  It was definitely about the impact we have on people in recruitment, but also through the extra work that we do. At the end of the day, if we’ve made a difference, then we’ve had a successful day. Obviously, we need money coming in because we have bills to pay but, ultimately, it’s not about money – for me it’s the difference we make.

If there are people out there right now struggling financially, think about how you can make a difference to people because that makes you, and others, feel good, and it does not take money to help somebody. If you are feeling down right now, and I believe every business owner probably is, try to make a difference and help somebody.  That, in turn, will help your business. Other ways to measure success – put your employees first and think about how they feel working for you? The environment and culture you create is so important too”

 

Latest News

Sharon at 16 years old, sat in front of the TV watching Channel 4, would never have dreamed that one day she would she would be presenting to them 💭

What an incredible opportunity for Sharon, she shared her domestic abuse presentation, experience and educated their employees on the forms of abuse, signs to look out for, how to start a conversation and how to signpost victims. They also learnt about the vital role they play as an employer in supporting their employees who are currently, or have previously, been victims of domestic abuse.

The onus is on employers everywhere to recognise that they can have a huge positive influence over the life of person experiencing domestic abuse; well done Channel 4 for taking the leap, you will change lives.

Sharon’s policy is FREE, easily implemented and quite literally life saving. Please get in touch with Sharon at [email protected] or 01223 608244 to see how she can help protect your employees.

 

What cost of living crisis?

I know, easier to hide under your pillow than face the reality of the current economic climate!

Are you, like so many of us, finding it hard to ignore the chatter around the “cost of living crisis”, no judgement if you’re sick of hearing it; it’s a fair reaction. However, what if a few people could help you feel better about this crisis? And maybe, just maybe, help you live in a world that looks a little more hopeful! The reality is the economic downturn isn’t going anywhere just yet so let’s accept it, embrace it even, and surround ourselves with people who can help us.

You’re probably thinking who are Kameo Recruitment of all people to educate me on this topic?! And whilst you wouldn’t be wrong, we do make the perfect hosts and so we have invited a panel of speakers who do offer expertise on the topic to take centre stage. On February 8th you’ll hear from:

Jeremy Reeve: advisor, mentor & coach for the Federation of Small Businesses

Soreya Senior & Rachel Ashwood: Taylor Vinters Employees who provide global legal and advisory services across the globe.

Lydia Rollings: an experienced accountant and Director of Rollings Accounts, who has witnessed first-hand the impact this crisis has had on businesses.

Ben Groom & Chris Murphy: employers of Mercer UK, Mercer provide financial education services to companies and individuals across the UK.

Before, you say no thanks, not me I challenge you to give it a go and join a FREE webinar: “How to survive and thrive in the current economic climate”.

You can sign up here.

 

 

 

 

 

Today, Sharon presented her Domestic Abuse Policy to Westminster Forum Projects: Next steps for tackling domestic abuse in England and Wales, where she spoke about Sharon’s Policy; the FREE template Domestic Abuse Policy, created for businesses to support all employees who have previously, or are currently experiencing domestic abuse, to promote their health, safety and wellbeing at work.

Sharon said ‘It was fantastic to be heard by members of the Home Office and speak alongside some incredibly inspiring and influential people, who are making positive changes in this space.’

Sharon’s Policy was created in collaboration with The HR DeptEmployers’ Initiative on Domestic Abuse and Domestic Abuse Alliance. Her mission is to ensure that every business in the UK has a policy in place. Yes, this is a HUGE mission, but forums, conversations and support are all taking me one step closer to achieving this 🌟

If you are interested in finding out more about Sharon’s Policy, please do contact Sharon on 01223 607670 or [email protected]

 

We’ve all seen it “salary on offer: competitive” – does anyone else think, yawn?! What does this even mean?

Now, offering a competitive salary is possible assuming the hiring manager or talent acquisition team have done their research! When you advertise that you are offering a competitive salary what you’re essentially saying is: “we’ve looked at our sector/ industry, and your job title, and based on our findings the salary we are offering, inclusive of additional benefits, is equal to, or greater than, the average salary for the same or a similar role in the area”. If you do all the above each time you advertise a role, then chances are you really are offering a competitive salary, great stuff! However, the term “competitive Salary” has lost its competitive edge, and here is why…

It is everywhere.

Competitive in relation to what? Other salaries within the same company? The region? The industry you work in? A plethora of questions come to mind when we read “competitive salary”, and in a recent LinkedIn poll we found that:

🌟 38% of 64 people question why there isn’t a salary bracket

🌟 33% of question the transparency

🌟 22% won’t take the time to apply

🌟 8% are still happy to apply

Matt Freestone, the founder of Unmatched (Suffolk-based marketing agency), made a noteworthy comment on this pressing topic:

“Candidates deserve to know the bracket at least to decide if it’s worth their time applying.  Companies not offering the bracket or salary either have a pay transparency issue internally or are not actually paying a competitive salary.

I wouldn’t apply to any role where compensation isn’t shown in the job ad”

This comment perfectly attributes to the general consensus: show us the money!

Finding talented employees is a recurring challenge in the labour market, our advice; make your search more fruitful, ergo more successful by advertising the salary, or salary band.

Replacing competitive salary

Are the cogs turning? Are you currently thinking how do I replace “competitive salary” altogether to capture the skillset we require?

Well, here are our top tips:

⭐State the salary, or a salary bracket, above all else you’ll stand out from your competitors as a business who promote salary equality!

⭐Use the phrase “negotiable” but BE willing to negotiate. Negotiations are a two-way street; you can’t set all the terms. But you can be aware of your non-negotiables before you engage with any potential new hires, if you know skills are an absolute must you’ll identify the pool of candidates who are worth negotiating with.

⭐Does the salary depend on experience? If so, let the applicants know! But give them more than this, what experience are you looking for? Again, think about those non-negotiables. To add: tell them what experience you’re looking for sooner rather than later; you don’t want to miss your ideal candidate because you’ve written your ideal experience as your closing statement.

Eeek, we know our salaries aren’t competitive… what can we do instead?!

Firstly, don’t pretend it is, instead could you….

⭐ Create a working environment people want to be part of e.g., do you reward the small things? have you implemented hybrid or flexible working? Is it time to revamp your incentives? How do you acknowledge your unsung heroes? E.g., your support staff: administration, HR, marketing teams etc.

⭐Improve your employee well-being, this does not need to cost the earth, but this topic is a blog in itself; so, get in touch if you want further tips on this topic!

⭐ Assign a budget to professional development. Did you know Kameo are partnered with the Centre of Excellence? Our unique discount code can give you up to 70% off a range of courses, find out more here.

⭐ Create a brand so good, people can’t say no! Social media is a great medium for doing this. If people have enough to live on salary isn’t always the main driver! Honestly, people love working for a great employer, and this does, occasionally, supersede the financials.

⭐Can you offer a profit share? A profit share will offer you a competitive advantage and can save you money too! When you offer a profit share employees are likely to work harder, smarter, and be more loyal.

⭐Do you accept that the people within your business are human, and life happens? Do you let them take the morning off to see their son in the nativity, do you care if they book a dentist appointment on a Wednesday afternoon? Tell people this, it’s what they want to hear.

Candidates, we can help you combat this too

Candidates, our message to you is think greater than the salary and before you apply, or in the interview:

  • Discuss the salary, ascertain if it’s competitive to you
  • Look at the whole opportunity, not just the salary
  • Benchmark yourself against the opportunity, know your own worth! E.g., do you have desired qualifications? What is your previous experience/job title? How many years have you spent in the industry?
  • What vibe are you getting from your peers and leadership team? Can you see yourself working there?
  • How happy are you knowing you could be part of the business you’re interviewing for? Salary is great but happiness is more.

When the salary is a sticking point for you, we advise:

  • You speak to your recruitment consultant about the national / regional average and use it during your interview. Please note, smaller companies irrespective of region are likely (although not always) to pay less than your large corporate who are looking for the same person.
  • Know when to walk away – if your research and expertise demonstrates you are worthy of more, then it is important that you understand you can walk away and source a more lucrative opportunity elsewhere.

So, if all of the above is true why does “competitive salary” appear so often? Often it comes from not knowing that there are alternatives, it could be a “well this is the way we’ve always hired” culture, and sometimes it’s genuinely the truth. If you can, take “competitive salary” with a pinch of salt, be a bigger picture thinker and use some of the tools we’ve outlined above ⬆️

It’s also worth bearing in mind…

✔️Salary is often confidential

✔️It’s a way of companies filtering out those who are only in it for the money

✔️It gives you room to negotiate!

In a nutshell, if you’re a candidate or a client our message is this: if it feels right go for it, offer the job, apply for the job, say yes to the job, enjoy the journey; after all, “you miss 100% of the shots you don’t take” – Wayne Gretzky.

 

East Anglian Salary Survey

Thank you, REED.co.uk, for showing up year after year with your salary survey! It helps us put “competitive” into perspective; clients if you’re offering equal to or below the salaries included in the segment below you cannot state that your salary on offer is competitive.

Marketing
Marketing Manager £41,400
Marketing Executive £26,900
Web Designer £34,300
SEO/ PPC Executive £27,200
Graphic Designer £27,800

 

Sales
Sales Manager £44,400
Sales Executive £29,300
Business Development Manager £42,300
Account Manager £33,300
Sales Engineer £36,900

 

Commercial
Office Manager £32,000
Executive Assistant £29,300
Administrator £25,400 (slight variation for sales & project administrators; £21,400 = sales and £20,400 = project)
Operations Manager £40,200
Personal Assistant £25,800

 

Commercial Continued
Purchasing Assistant £23,600
Warehouse Manager £31,00
Logistics Manager £45,700
Transport Coordinator £21,900
Category Manager £53,500

 

Human Resources
HR Manager £46,300
HR Business Partner £46,100
Recruitment Manager £34,400
Health & Safety Manager £43,200
Analyst £39,600

 

Engineering
Engineering/Technical Manager £45,100
Project Manager £50,400
Field Service Engineer £32,300
Systems Engineer £47,800
Mechanical Engineer £40,300

 

IT
Software Engineer £50,700
Web Apps Developer £38,700
Full Stack Developer £48,100
Automation Test Analyst £47,600
Software Development Manager £64,600

 

Source: https://www.reed.com/downloads/reed-salary-guides-2022

 

 

You’ve been eating ‘picky-tea’s’ everyday since Christmas, knowing what day of the week it is feels like a distant memory and the idea of putting anything other than loungewear on is hellish.

That’s right, it’s the Christmas break.

If you have been lucky enough to have a break over Christmas, getting back into the swing can be daunting. Functioning like a normal person can pose a slight challenge after a festive week or so at home.

Here are a few of my favourite ways to get back in the saddle after the Christmas break:

PACK YOUR BAG & GET ORGANISED

Chances are, you threw your bag in a corner the afternoon you finished work and cracked open a bottle of red. (Ok, maybe that isn’t exactly what everyone does, but I know it’s along those lines)

Now is a good time to go through that work bag, get rid of anything that you no longer need and repack everything neatly.

If you work remotely, consider your desk space, did this turn into a Christmas wrapping station? Is your desk covered in your children’s toys? Have a declutter and set your space up!

GETTING BACK INTO ROUTINE

Late nights and later mornings mean that our bodies aren’t in our usual working time zone (if you have still woken up at 5am to work out… I seriously take my hat off to you)

Start going to bed slightly earlier a few days before your return to work is a good way to lay the foundations for a successful first few days back… Or… Just make sure the coffee machine is definitely working 🍵

PRIORITISE

One of my new year resolutions… Master the art of prioritising.

When you come back, make a condensed list of just 3 or 4 things you MUST do (Steven Bartlett told me this is the key to productivity, well not personally, on his podcast, but if he wants a conversation my DM’s are open😉)

BOOK A MEETING WITH YOUR INBOX

Before you leave, or when you return, block out a chunk of time to tackle your inbox. Mark yourself as offline / in a meeting and get to work deleting, filing, responding etc… thank me later😊

BE KIND TO YOURSELF

Come Friday you’ll be saying Christmas was like… 6 years ago? Just know the first week back may not be the most productive week of your life but you returned, you’re getting through and showing up!

Make a list of all of the things you want to achieve in 2023, professionally, personally and every other big dream in between. This will help you feel motivated and back on track, you can look back at this list next year and realise you can do anything you put your mind to 🌍

Here’s to 2023 🥂

2022 was supposedly the year of the great resignation; I’m not sure we felt that too heavily in Cambridge and from our perspective it was one of the most challenging years yet candidate-wise with a significant drop in active candidates versus 2021, however, our recent research suggests that 2023 could see a candidate boom as over 50% of those surveyed over a two-week period are very likely to source something new in the new year. Does this statistic surprise you? How confident are you that your existing employees will stay put next year? Are you reading this thinking I’m in that 50% of people looking for something new? I guess in a world where so much is uncertain the one thing we can all control, to some degree, is our career and our workplace happiness!

If you’d like to chat with us about your 2023 growth plans? Or you’re a candidate on the new year, new career drive, please get in touch on 01223 607670 / [email protected]

 

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